Via ID becomes a shareholder in UbiGo

25 March, 2019

Imagine having none of the hassle of owning your own car, but all the freedom.

Via ID joins UbiGo as a majority shareholder.

Due to their expertise and international network, Via ID is an ideal partner for our launch in Sweden and beyond, says Hans Arby, founder. He continues: all major cities are in need of reducing car traffic, at the same time as inhabitants and businesses need to get through their days with ease. It is here that we can be of service.

UbiGo offers simpler everyday travel for city dwellers. All your transportation through one app, invoiced together for the whole household. The service includes public transportation, pool- and rental cars, and taxi. Every household has a common account that is accessible for all members, and through the app you can plan, book, and pay for your journey, regardless of the mode of transport.

This investment is a given for Via ID as UbiGo is a pioneer within mobility, and can deliver a complete service (journey, tickets, payments, bookings) in an effective manner, thanks to partnerships with both public and private actors, says Alexis Hue from Via ID Berlin.

After a successful pilot in Gothenburg, UbiGo is now launching in Stockholm together with Stockholms Stad, SL, Cabonlin, Herz and Move About. Stockholms metropolitan area is home to over 2 million inhabitants, and the potential for the service is estimated to about 30% of these households. The first neighborhoods where the service will be available are Hammarby Sjöstad, Finnboda, Stora Essingen och Minneberg.

A long awaited service for both the environment and the wallet

UbiGo is inspired by services that grew out other areas during the past years, such as music, tourism, and film. Several services are combined in one platform or an app to facilitate for the end user.

The service has similarities with for example Netflix, but here the matter is about simplifying the everyday travel of all members of a household. In doing so, we are able to offer a flexible and cost effective alternative to car ownership, says Hans Arby.

A European study conducted by Emerging Mobility Observatory in 2018 showed that over half of all Europeans have an interest in this kind of mobility solution. A majority explains their interest further by saying that they are looking for ways to decrease the use of personal cars, as it composes a significant expense. According to a 2017 study by LeasePlan, the average car owner in the Nordic countries spend on average €600 per month on their car.

October 9, 2019

UbiGo launches in Hammarby Sjöstad

UbiGo is now live in Hammarby Sjöstad. The organization Electricity, also called Hammarby Sjöstad 2.0, wants to create the most climate smart neighborhood in Sweden.

October 9, 2019

Via ID becomes a shareholder in UbiGo

Imagine having none of the hassle of owning your own car, but all the freedom.