On Wednesday UbiGo was officially launched in Stockholm. The mobility service intends to make the day-to-day travel of the city's inhabitants a little bit easier - and the city greener.
After a soft launch during the winter, the official launch of UbiGo took place earlier this week. Official partners as well as new and existing users came to Café Gården in Hammarby Sjöstad to celebrate and learn more.
It's great to see that so many are curious about the service and that so many of our initial customers wanted to join for the event, says Hans Arby, founder.
It is the inhabitants of Hammarby Sjöstad, Finnboda and Minneberg that now have the chance to try the service out first, and many have already gotten started.
UbiGo has made our everyday life more effective and flexible. In addition, we don't have to worry about all that owning a car entails - such as paperwork and maintenance, says Cecilia Larm from Finnboda who are one of those who've been using the service for a couple of months.
The introduction of the new service is made possible through a collaboration with Stockholms Stad, SL, Move About, Herz and Cabonline, all of which were present at the launch.
After establishing the service in Hammarby Sjöstad, Finnboda and Minneberg, UbiGo is planning on expanding into other neighborhoods as well.
In the picture, from left to right: Helene Carlsson (The City of Stockholm), Anders Adrem (Cabonline), Jacob Hammarback (Move About), Hans Arby (UbiGo), Johan von Porat (UbiGo) and Stefan Thulin (SL).
Imagine having none of the hassle of owning your own car, but all the freedom.
One of the biggest events for mobility recently took place in London, and we were invited as keynote speakers and to take part in panel debates.